eCommerce Manager (Direct to Consumer)

The eCommerce Manager (Direct to Consumer) will be responsible for managing our Shopify website including merchandising, user experience, site operations, P&L, budgets, reporting performance against web analytics and operating metrics (KPIs) such as traffic growth, conversion, average order size, sales, new buyers, repeat buyers, opt-in, and effectiveness of merchandising and promotional campaigns. We are a start-up company and you will need to be hands on with the day to day eCommerce operations and oversee a small team that is expected to grow over time under your ---------- this role, you will collaborate and leverage existing sales, marketing, finance, operations, technology, and customer service teams to successfully execute your role. You will be developing and executing marketing strategies for our online store. This is a key role and will have a direct impact on our overall success.
SPECIFIC RESPONSIBILITIES
• Plan, develop and execute DTC strategies
• Accountable for store P&L - revenue, margin, expense and return budgets
• Manage, report, and communicate performance against KPIs weekly, monthly, and annual forecast
• Continuously assess performance through timely qualitative and quantitative analysis
• Analyze and translate data, identify opportunities, make recommendations, and implement plans for improvement
• Ensure site product assortment and content is rich, engaging, complete, accurate and fully optimized for both consumers and search engines
• Collaborate with other teams to develop and execute merchandising assortment, product content, pricing & promotional calendar
• Collaborate with Finance and Operations teams to ensure proper inventory planning, acceptable inventory turns, margin and pricing requirements
• Knowledge of eCommerce best practices including sales management, subscription programs, product descriptions, checkout processes, etc.
• Ensure all content is congruent with brand identity, strategic direction, and promotional activity.
• Work cross-functionally to develop SEO strategy and continued optimization to drive traffic and new customer acquisition.
REQUIREMENTS AND EXPERIENCE
• Bachelor's degree in Business, Merchandising, Marketing, eCommerce, and/or related field
• A minimum of 3 years of professional experience and demonstrated success in a hands-on DTC eCommerce role
• Proficiency in managing eCommerce sites, preferably using Shopify
• Excellent quantitative and analytical skills, including use of website analytics tools, basic financial analysis, and P&L management
• Solid knowledge of DTC eCommerce
• Experience overseeing 3rd party agencies
• Advanced PC based skills including MS Office, Google Documents, Google Analytics, Website Content Management System, Order Management
• Exceptional project management and problem-solving skills, including the ability to think creatively and prioritize multiple assignments in a dynamic environment
• Tenacious self starter with the ability to manage a team and negotiate/manage expectations with internal and external stakeholders
• Outstanding interpersonal skills, including strong written & verbal communication skills
• Ability to effectively operate both independently and as part of a team
• A willingness to be both strategic and provide a hands-on approach is important to success in the role
• Experience in consumables is an asset
• Any international work experience is an asset
PERSONAL CHARACTERISTICS
• Collaborative – builds strong relationships and can work effectively cross functionally and develop consensus-based solutions to issues and challenges
• Analytical – Breaks things down to their component parts and identifying key drivers
• Proactive/Bias for action – Always looking for how to drive the business forward and achieve wins. Willing to take calculated risks, with the confidence and conviction to make decisions and take ownership
• Clear thinker - Able to sort through complexity to develop simple, effective solutions
• Accountable - Thrives in an environment which empowers decision making and holds people accountable
• Passionate – brings heart and mind to his/her work and is inspired by building something and doing great work with other smart, passionate people
• Growth mindset – must be must be willing and excited to grow along with the company
• Integrity – does what they say they will do and follows through on commitments
• Comfortable working in a fast-paced, start-up environment
• Must be organized and happy to work in 100% remote environment and at least ½ time in US hours

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