Regional Sales & Marketing Manager, Philippines

EduCo International Group is looking for Regional Sales & Marketing Manager for the Philippines market. The Regional Sales & Marketing Manager - Philippines will report to SE Asia Sales & Marketing Director.

JOB DESCRIPTION:

1. Effective management of recruitment agent relationships
2. Organisation of and participation in marketing and promotional activities
3. Liaison with students and other clients
4. Manage feeder institution relationships
5. Market Research, Reporting, Administration & Compliance



1. AGENT RELATIONSHIP MANAGEMENT

Maintain excellent relationships with current EduCo recruitment agents within Region of Responsibility.

Provide ongoing training, product information and relevant EduCo promotions for agents, in line with tiering system and counsellor incentive programs.

Research, analyse and recommend new agency agreements for signing.

Monitor agent and student feedback and report to EduCo to assist product and service development.

Provide agents with training and ongoing marketing support for new products and destinations launched by EduCo International Group.


2. MARKETING AND PROMOTION

Research and prepare annual Regional Marketing Plans and Expenditure budgets.

Organise EduCo participation in agent, Government and EduCo focussed promotional events including seminars, interview sessions and exhibition.

Negotiate investment in sales and marketing activities in line with marketing support guideline.

Attend and represent EduCo at industry networking functions.

Research and report on the effectiveness of marketing and promotional campaign.

Manage translation of EduCo marketing materials including print and web.


3. CLIENT LIAISON

Liaise with clients (agents and students) regularly through the sales cycle to maximise conversion rates from enquiry, application, acceptance and commencement.

Run reports on outstanding applications and contact students and agents via email, phone to progress the sale.

Manage regional involvement in social media campaigns.

Maintain relationships with relevant Government organisations including embassies, trade and visa officials.


4. MANAGE FEEDER INSTITUTION RELATIONSHIPS

Research and identify institutions with potential to supply students into EduCo institutions.

Initiate and maintain active relationships with feeders.

Initiate recruitment programs such as scholarship arrangements, articulation agreements and ongoing promotional activities with feeders.

5. RESEARCH, REPORTING, ADMINISTRATION & COMPLIANCE

Compile regular agent and student recruitment reports to monitor student numbers against target.

Gather feedback on market conditions including competitors, industry trends and opportunities for EduCo in to increase recruitment.

Manage regional marketing budget and accurately report expenditure.

Prepare regular reports detailing ROI from sales activities
Ensure agents comply with all regulatory requirements and have access to appropriate information for them to maintain compliance.

Ensure all marketing and promotional activities conducted by EduCo and ethical and comply with all relevant legislation

QUALIFICATIONS:

Relevant Diploma/ Degree in Business or Marketing


ATTRIBUTES AND EXPERIENCE:

1. 3-5 years demonstrated successful sales experience in the education industry
2. Existing networks of education recruitment agencies and feeder institutions
3. Knowledge of international education processes, government regulations and procedures relating to recruitment of international students
4. Highly driven, self-motivated performer with demonstrated capacity to meet and exceed sales target
5. High level communication and interpersonal skill
6. Well-developed ability to initiate and manage business relationships across culture
7. Ability to work to targets and prepare budgets, sales plans and performance reports
8. Ability to research, interpret and prepare reports and plans based on market data.
9. Familiarity with a range of software packages, including Power Point, database and spreadsheets
10. Ability to undertake frequent local and international travel