SEO Specialist

Position SEO Specialist
Department Sales & Marketing
Reports to: Editor


Role
As a SEO specialist you are responsible for identifying keywords and phrases that reach our target audience, as well as using research and analysis to optimize our different websites’ ranking on search engines.

Responsibilities
Client-centric mission - reinforce the client-centric mission with our team so that we make certain that we are moving towards our long-term ---------- velop optimization strategies that increase the company’s search engine results rankings
Research keywords and phrases to reach target audience through the company’s website and marketing materials
Analyze competitors and develop strategy for improving site rankings
Set measurable goals that for improvement in marketing efforts
Monitor performance metrics to understand SEO performance
Improve SEO process and ensure deliverables are met for team and clients
Assist writers with producing compelling and high-quality website content
Update content and website links for maximum optimization and search engine rankings
Build client profiles for industry leaders and businesses
Perform regular SEO audits and optimizing exercises
Assist in driving strategy and execution of content optimization engine, ensuring our content ranks as high as possible at all times
Monitor organic search performance and top competitor sites
Stay up to date on industry trends and continually expand SEO knowledge

Results
Organically increase brand exposure, influence, and quality of traffic through search ranking and site traffic
Creation of comprehensive client plans to increase visibility
Periodically analyze and report on what is working and where adjustments should be made
Complete projects on time and create the desired outcome for our company and our clients
Clients recognize the value of using Publicity For Good and the impact we have on their business
Competitor analysis
Use the minimum effective dose systems and platforms in order to get the greatest results

Requirements
Understanding of search engine algorithms and ranking methods
Proficient in site auditing and optimization
Excellent analytical and research skills
Ability to manage confidential information
Excellent written and verbal communication
Ability to complete competitive analysis of other companies within the industry
Self-motivated with ability to collaborate under pressure on time-critical initiatives
Ability to set goals and develop achievable timelines to hit them
Experience using SEO tools and successfully developing and executing SEO campaigns
Knowledge of the following platforms: Pinterest, Youtube, Wordpress
High-level interpersonal skills and responsiveness