SEO Specialist & Content Writer

****Grave Yard Shift Only - Los Angeles Time - 9AM - 5PM PST ****

As the first SEO hire for our Company, you will have tremendous potential to immediately impact the business and shape the way we think about search engine optimization. You will be writing 2-3 articles minimum each day and have ate least 2-3 years of experience writing articles for SEO.

Your Responsibilities:

First and foremost - PERFECT written English and a professional writer.
Writing at least 2-3 articles per day based on keyword analysis.
Identify key SEO KPIs for several of our web properties based on short- and long-term business goals
Build SEO roadmaps and plan, develop, and implement SEO strategies to consistently hit KPIs while maintaining a user-first approach and experience for several of our personal finance brands
Develop tactics and SEO campaigns that drive the business goals: organic growth, return visitors, time on page, # of pages viewed, acquisition and engagement, and conversion
Gut check, manage, and prioritize work recommended by our SEO agency and oversee next steps across internal team members to ensure we are making continued progress
Perform keyword research and competitor analysis to inform ongoing SEO content efforts, such as finding new opportunities to maximize ranking for strategic keywords around our life moments, as well as existing content where we’ll get the most from our optimization efforts
Build up the internal team’s SEO know-how and monitor execution by documenting guidelines and training as needed
Stay on top of the latest industry updates, SEO trends, Google algorithm changes, and best practices to inform how you prioritize your SEO recommendations
Provide hands-on day-to-day SEO support as needed, such as keyword research for articles, creating SEO briefs, providing SEO reviews of content, etc.

Requirements:

Minimum of 3 years SEO work experience — we care more about how up to date you are than how long you’ve been in the business
Demonstrated ability to drive business outcomes through SEO
Expertise of SEMrush, Google Search Console, Ahrefs, Screaming Frog, Google Tag Manager, Page Speed Analysis, Link Analysis, and more
Expert knowledge of technical SEO, proven ability to stay abreast of current standards, and willingness to perform regular technical audits
Ability to take in data, business objectives, and context to provide actionable, impactful SEO recommendations for multiple brands
Strong knowledge of HTML (including ARIA/accessibility, OG metatags, structured data), CSS, XML and JSON sitemaps, and page optimization techniques and technologies[CN1]
Able to clearly prioritize opportunities and break down into concrete action items and clear timelines
Strong proficiency with WordPress and its plugins
Ability to clearly communicate with developers
Advanced Excel/Google Sheet skills. You should be comfortable using VLOOKUP's, concatenates, and IF statements at the very least
Ability to think creatively to identify and solve problems