SEO/SEM Homebased

Description

SEO/SEM Specialist to create, implement and execute SEO and PPC plans, strategies and deliverables for the AFC Industries main website and several satellite business websites. The ideal candidate will have hands on experience in organic strategies, processes, analytics, as well as PPC programs—keyword rankings, retargeting and Adwords maintenance, with a clear history of exceeding goals and campaign KPIs. The candidate will also ensure that SEO guidelines and best practices are integrated into all web project planning, delivery and execution of plans.

Responsibilities

• Develop a strong understanding of AFC’s products, competition, industry, marketing goals and objectives.
• Manage, analyze, create, and report on PPC campaigns.
• Measure campaign results, analyze reports, and clearly communicate conclusions.
• Maximize campaign revenue while reducing cost.
• Test and create new keywords; identify and address poorly performing keywords.
• Create compelling ad copy to drive traffic and increase website conversions.
• Create Retargeting Campaigns for additional sell opportunities.
• Identify missed opportunities for campaign improvement.
• Provide SEO expertise for keyword research, reporting, linking campaigns, conversion goals, on-page optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search.
• Coordinate SEO and PPC strategies across multiple brands and business lines.
• A/B split and multivariate testing.
• Execute tactical and strategic deliverables around link building, content development, site analysis and other practices.
• Monitor site performance using Google Webmaster Tools to identify site issues, crawl errors, 404 errors, etc.
• Reports on analytics, interprets data to improve overall site visibility, drive traffic and deliver an enhanced user experience.
• Troubleshoot and correct SEO/ SEM problems.
• Monitor trends on SEO best practices and techniques to ensure top website ranking and identify new opportunities, proactively research SEO issues and formulate solutions.

Requirements
• 3+ years of relevant experience in search engine optimization.
• Strong data analytics and strategy background.
• Exceptional oral, written, presentation, and communication skills
• Proficient in HTML, and with Google Analytics, Insights and Webmaster tools.
• A working understanding of SEO, PPC, Display Media, Mobile and Social.
• Experience in creating landing pages and microsites for various marketing programs.
• Proven track-record of increasing traffic, improving brand and site visibility within major search engines for important keywords, increasing site authority through trusted and natural link building, and surpassing client conversion goals.