PPC / Paid Search Analyst

• Implement Pay Per Click media strategies for clients;
• Handle, review, and perform daily account responsibilities associated with Google AdWords for a variety of clients;
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
• Handle the creation and research keyword lists;
• Provide creative copy suggestions and graphical ad templates;
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
• Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;
• Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;
• Keep pace with search engine and PPC industry trends and developments;
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals;
• Monitor and evaluate search results and search performance across the major search channels;
• Communication to team and management on project development, timelines, and results.
• Work closely with the other team members to meet client goals.