Dynamic Social Media Manager

THE POSITION

A New York City-based business and entertainment law firm is looking for a dynamic, driven Social Media Advertiser/Manager. This individual will develop and execute exciting and engaging content plans across all social platforms initially for a new course created by the firm. The ideal candidate will have the ability to learn new advertising practices; a deep understanding of social media platforms; the content and language that perform best on platforms, and have a thorough understanding of existing and emerging platforms and best practices. The primary focus of the role will be taking an advertising course on how to effectively engage with and cultivate audiences across social platforms and drive audience growth and then implementing the lessons learned from the course.

KEYS TASKS:

- Participate in an advertising accelerator course and take in-depth notes
- Support the development and drive the execution of all social media marketing campaigns and advertiser program for firm across multiple platforms (primarily Facebook and Instagram)
- Daily content development and scheduling, monitoring and engagement across social platforms including Instagram and Facebook
- Optimize social content for posting across channels using A/B testing and paid social to report learnings and insights to cross-functional teams
- Oversee community management across social platforms including Instagram and Facebook

QUALIFICATIONS:

- 2-3 years of relevant experience within the social media marketing space.
- Excellent English verbal and written communication skills, strong presentation skills a must.
- Strong copywriting skills, as well as ability to communicate message in brand tone and voice
- Ability to speak effectively to a different types of audience via social media.
- Proven experience managing paid social budgets in an efficient manner on major platforms.
- Ability to demonstrate how social campaigns deliver impact and make recommendations regarding strategy
- Ability to interpret data using established analytic reporting tools.
- Must have knowledge of advertising/marketing on platforms (primarily Facebook and Instagram)
- Familiarity with graphic design, video production and photo editing software and programs