Facebook Ads Manager/Copywriter

Facebook Ads Manager/Copywriter
Conscious Narrative
USD 300 per month PER CLIENT

Each client will be working with us for a minimum of 3 months.

Job Description
Summary
The Facebook Ads Manager is responsible for creating Facebook ad campaigns to support the growth of our eCommerce business clients. This role requires an in-depth knowledge of how to advertise eCommerce businesses on Facebook and copywriting.

Our sub-niche is sustainable products. So it is more preferred if you have experience selling these kinds of products though it is not a must.

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Responsibilities
• Create copy for ads
• Drives campaigns from planning to execution to achieve KPIs
• Evaluates how to optimize marketing activities to improve ROI
• Allocates budgets, as well as analysis and recommend modifications to ad spends
• Collaborates with copywriter to guide the creation of written content in A/B creative tests
• Explores new marketing opportunities and optimizes marketing budgets to reduce and maximize cost per acquisition
• Interfaces with marketing communications functions, as well as PR, events, retail and business product marketing teams
• Leads ongoing management of digital touchpoints, including homepage and top-level sections, social networking landing pages, and mobile
• Provides weekly reports to clients
• Provides daily one-liner updates to manager, even if the update is no update
• Communicates with team and client via Slack and Zoom

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Qualifications
• At least 2 years of experience in Facebook marketing
• In-depth knowledge and work experience in Facebook Ads, Facebook Ad Manager, Facebook Pixel and sales funnels
• Knowledge in CRM and landing pages
• Must be analytical in setting up display ads and retargeting across vertical, targeting/segmentation, evaluate channel performance, forecasting of campaigns, collect and examine consumer insights to develop creative marketing acquisition tactics, monitor analytic dashboards that will assist them in all of the above
• Possesses strategic skills to be able to set up, manage and optimize campaigns, source and implement effective/optimal keywords, and measure their performance, understand our products and out direct/indirect competitors to understand gaps in the industry,
• Must be an effective decision-maker and understands key performance metrics on different channels, allocate and modify budgets based on current performance to maximize ROI
• Good background and working knowledge to various levels of campaigns with multiple ad platforms
• Holds decisiveness and collaborative skills to effectively communicate and collaborate across team and reports to management about campaign status
• Self-motivated, well-organized and can manage multiple projects independently
• Effective in written and oral communication
• Must be fluent in English

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Additional Information
Experience
• Min. 2 Years in Facebook Marketing
Job Type
• Contractor
Years of Experience
• 2 years in Facebook Marketing
Benefits
• Remote work
• Flexible time

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***You will be asked to answer the following questions when submitting a proposal.***
1. How much ad spend have you managed and for what clients? Provide evidence in your cover letter.
2. What is an ad campaign you are most proud of and why?
3. What challenging part of this job are you most experienced in?
4. Which of the required job skills do you feel you are strongest at?