Social Media Specialist

Company Description: Free Money Meister (FMM) is an educational services consultation ---------- ister means an expert in the field. We are experts in using free money to pay for collegiate education through scholarships, student loan forgiveness and minimization strategies. Our company provides services such as courses, a digital dashboard, and scholarship coaching.

Values: Our Company believes that everyone should have a right to education without breaking the bank or diminishing future financial goals.

Job Responsibilities: Provide social media and social media advertising support to the company to grow all social media account followings and engagements.

Duties:
• Provide social media and social media advertising support for current and future company social media platforms. Current platforms include: Instagram, Facebook, LinkedIn and maybe TikTok.
-Must have Facebook/Instagram Advertising experience and can provide ROA.
• Work with other virtual assistances, contractors, and employees as needed to collaborate on company work items with a focus on social media.
• Use external social media posting software if needed to have timed posts throughout the day (if cost appropriate for the company).
o Determine the best times to post on each of the social media platforms and build the campaign accordingly.
• Document a social media strategy for each social media platform. Current platforms: Instagram, Facebook, and TikTok. Strategy must be based on/include the following:
o Create Canva layouts with company brand colors to create cohesive postings. Must be an expert with Canva.
? Select and provide the layouts for review and approval.
o Update the Company Linktree for social media platforms to link to company website, affiliate links, and more.
? Draft and provide the Linktree structure for approval.
o Instagram
? Post multiple times daily. Posts to include relevant quotes, statistics, latest news, company services and launches, website content and community membership features, infographics and videos, and more.
• Set up Google Alerts for keywords related to the company: “Student Loans”, “Student Loan”, “Scholarships”, “Free Money Meister”, “Free Money Maven”, ---------- order to get the latest news in the field.
o Find other sources for the latest information related to company interests.
• Ensure that any external content that is posted to company social media is free content with appropriate copyrights to allow for reposting.
• Determine strategic hashtags to build engagement but must use the following hashtags in each post: #freemoneymeister
? Draft a list of all relevant Instagram influencers, influencer pages, target audiences related to the company mission and services.
• Determine the influencers and influencer pages that offer paid promotion.
• Enter this information into a spreadsheet and receive approval from supervisor. Continue to improve and update this list.
• Reply to/Post comments on these pages and Repost content that is applicable to our company and/or could increase social media engagement.
? Follow/Unfollow Individuals and Communities:
• Unfollow individuals (not influencers, influencer pages, or key pages) not following the company at a gradual basis to avoid locking the Instagram account.
• Follow individuals daily that are highly likely to follow the company page back.
o Like comments, reply, and use engagement to increase chances of individual following back.
• Follow pages that are communities for Debt Relief, Budgeting, Financial Independence, Education etc.
o Following the individuals following the communities, if they are likely to follow back.
o Do not follow/unfollow more than the allowed amount on Instagram. Do not lock the company account due to excessive unfollowing/following.
o Facebook
? Draft a specific strategy for Facebook similar to Instagram strategy above.
• Strategy must be reviewed and approved prior to implementation.
? Connect Instagram and Facebook to have concurrent posts as deemed necessary.
o TikTok
? Draft a specific strategy for TikTok similar to Instagram strategy above.
• Strategy must be reviewed and approved prior to implementation.
• Develop social media advertising campaigns for all applicable social media to promote the company and applicable services, products, etc.
o Campaigns must be developed with targeted audiences in mind.
• Additional duties as deemed necessary for the role.

Required Education/Training/Qualities/Preferred Experience/Skills:
• Familiarity with the following social media platforms with expertise in at least 2: Instagram, Facebook, LinkedIn.
• Expertise in Social Media advertising. Your Canva designs must be top quality.
• Consistency – Must be able to post on a consistent basis without missing days.
• Reliable – Must be an independent worker who can accomplish tasks without supervision and able to attend shifts without unexplained or frequent absences.
• Strong communication skills.
• Proper written English grammar when posting.
• Quick learner and quick deliverer for requested tasks.
• Must have a laptop and cell phone that can complete needed tasks in an efficient and timely manner.
-Must have a reliable wifi connection.
• Open to feedback and improving based on feedback.
• Positive attitude and able to work with others.
• Must be able to represent the brand on social media in a professional manner.