Conversion Optimization Specialist

Conversion Optimization Specialist

We are seeking an experienced Conversion Optimization Specialist to join our marketing team. As a Conversion Optimization Specialist at our company, you will be responsible for managing, testing, and implementing conversion points in the marketing funnel.

Conversion Optimization Specialist duties and responsibilities

Manage key conversion points in the marketing funnel
Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms
A/B test and continually measure the performance of CTAs
Collaborate with teams responsible for blogging, email, social media, to optimize each conversion path
Optimize our marketing's conversion paths
Increase conversion rates and drive marketing-qualified leads for our sales team
Optimize the lead-to-customer conversion rate
Increase funnel marketing efficiencies
Conversion Optimization Specialist requirements
BA/BS or equivalent working experience
Experience with web analytics, A/B testing, and inbound marketing tactics
Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads
Good time-management skills
Ability to multi-task
Strong interpersonal and communication skills
Critical-thinker and problem-solver