SEO Content Writer - Blog Posts & Webpages

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The Content Writer will oversee all the content production in our agency, including the following responsibilities. This is a FULL TIME position for the right candidate. Reliable, consistent working hours and flexibility to choose your own hours and work from home.

- Content Strategy: Develop content plans for websites, blogs and social accounts based on the SEO strategy
- Writing: Write content in flawless U.S. English - proofread, edited and 100% unique/plagiarism-free
- SEO: Optimize writing with basic SEO (ex. keywords in content, headings, title tag etc.). If on-page analysis is done, then you need to be able to edit the content to reflect the SEO recommendations.
- Research: Research various topics in order to write intelligently on them. Most topics will be in the home improvement industry and, occasionally, in other areas (health, travel, weddings etc.)
- Editing: Occasionally we may have existing content that needs editing and partial re-writes
- Coordination: Work with other team members to produce content as needed for various marketing efforts and website builds
- (Possibly) Social Updates: Write or edit social media posts

READ THIS: To be crystal clear, we are not looking for a writer whose work needs to be edited again. The writing needs to read like a native-speaking American wrote it (although you don't have to be American). We like our writing to sound like Americans talk in everyday life, not like a formal piece of writing. You are the last line of defense and will BE the final editor. If your work consistently contains grammatical errors, misspellings, lack of solid SEO, awkward phrases that don't read well or improper use of American expressions, you are not a fit and please do NOT apply.

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HOURS:
As a freelancer, most of the work can be done in the hours that are most suitable to you. We do require that you're available for at least one block of time during US business hours for communication and project Upgrade to see actual info other words, you need to have a 1-2 hour block of time each day during US business hours when you can get on a call or Zoom meeting live to discuss projects, go through training and participate in team meetings. Outside of this, the schedule is flexible.

WRITING:
Topics are mostly non-fiction articles, blog posts and website content within the home improvement, construction and home living categories. Some assignments will be entire websites (home page, service pages, location pages etc.) and other assignments may be blog posts and guest blog posts; we may have you handle social media content too.

TRAINING:
Training and guidance is available. We don't expect you to understand our guidelines and processes from Day 1. We do expect you to have strong skills (we aren't going to teach you how to write) and the eagerness to Upgrade to see actual infoO:
The SEO portion of this role (search engine optimization) includes the following activities and training/guidance is available.

For Websites:
- Create a thorough keyword list for webpage content and organize into a Content Plan for the website
- Optimize the content with the keywords identified for that topic
- Write meta tags (Page Title, Description) for the webpage
- Write keyword-rich headings (H1, H2, H3)
- Choose a keyword-rich slug (URL)
- Supply a list of keywords for image alt tags for the developer
- Run Optimization analysis reports and edit the content according to the recommendations

For Articles/Blogs:
- Create headings
- Insert link with keyword-rich anchor text

SKILL REQUIREMENT:
- Flawless US English writing and speaking (US dialect please - NOT British/Canadian/Australian dialects)
- Excellent topic research skills to quickly and efficiently learn about an industry in order to write on that subject matter
- Able to independently come up with website content structure (pages needed) based on keyword list (training available)
- Able to independently come up with article/blog post titles both for blogs managed by us and for guest post articles
- At least a couple hours of availability each week during 9-5 Central US Time hours, for meetings and coordination
- Solid understanding of SEO, content optimization and LSI keywords - able to effectively write optimized headings, meta title, meta description and content
- Team player; must be able to work directly with other team members
- Willingness to learn and use our Project Management, social media, SEO and other software

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There will be a paid TRIAL period during which your work will be evaluated for quality assurance and training will be conducted on each aspect of this role. The position will start with just one or two responsibilities and, when quality is confirmed, more activities will be added.

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