Landing page creation

I am adding a service to my existing web page.

Create a Seamless Experience Customer should have an easy experience when they are visiting my landing page. The offer on the landing page should match the offer in my advertisement.
Match Keywords The closer my landing page can match the keywords that people type in the better. People want to find exactly what they type in when they visit my landing page.
Promote a Clear Offer I am promoting products for sale and i am promoting a free trial. please make the offer clear.
Above The Fold Keep all important forms, benefits, screenshots, videos, and information above the fold. You can still have a landing page that allows people to scroll down, but the most important information and your call-to-action should be above the ---------- ll-To-Action A call to action is where people would sign-up for my product or service or take the next step for getting ---------- sktop & Mobile-Friendly Please make sure landing page is mobile-friendly.
Limit External Links Make sure that you limit the amount of external links people can click on my website.