Inbound & Digital Marketer

We are looking for a pro having vast experience in Digital and Inbound marketing specially hubspot.

RESPONSIBILITIES:

- Develop the digital strategic direction and create a digital roadmap
- Lead the Digital Strategy department efforts and provide direction for: strategy, implementation, optimization across all digital functions.
- Develop marketing campaigns and strategy, recommend product placement/positioning
- Manage the implementation, monitoring and reporting of digital advertising metrics while also guiding and providing ideas and strategies for ongoing success and campaign improvement.
- Create content for newsletters, blogs, email campaigns and website.
- Develop, review and edit content for websites, landing pages, blogs, content offers, digital ads, and other products as needed
- Track, and stay up to date on emerging content and communication trends, tools, strategies and platforms
Research and stay up to date with market industry trends
- Manage company content marketing efforts including client case studies, webinars, blog posts, video blogs and more.
- Special projects as assigned

Requirements:

- Bachelor’s degree in Marketing/Advertising/Communications or Journalism required
- 5+ years of experience in digital strategy, product marketing, e-com and ppc a must
- Prior work experience in the health and wellness industry strongly recommended
- Strong reporting and analytics experience required - - - Certification in Google Adwords or Google Analytics a plus
- Strong working background with social media: - Facebook, Instagram, Twitter, Pinterest, and LinkedIn
- Ability to work well independently, as well as collaboratively with all levels of staff Strong analytical and strategic skill set
- Basic HTML required
- Prior experience with graphic design a plus

Personal Characteristics

- Ability to be strategic and conceptual with a strong desire to be hands on and tactical
- Action and results oriented – high energy
- Proactive self-starter with the ability to prioritize, manage multiple projects and work quickly in a fast paced environment
- Strong verbal, writing and interpersonal skills required
- Tech savvy