Digital Marketing Specialist

Read the entire form before applying. Note that this is only for a full-time ---------- this role, you will create and implement strategic/efficient marketing campaigns for our existing and new products while managing and optimizing existing efforts that we already have in place. You will have to be a self-starter, comfortable working in a fast-paced and ever-changing environment. You should be able to operate with a high level of autonomy and possess strong English communication skills, both written and verbal.

Responsibilities:

Content Marketing
- Create and plan a content marketing strategy and calendar
- Work with a copywriter/editor to be able to publish articles as needed

Inbound Marketing
-Map out the customer journey and create the necessary content, lead magnets, drip campaigns, etc. to be able to convert them

Social Media Management
- Create a monthly editorial calendar
- Create necessary graphics for social media posts using Canva, PicMonkey, Photoshop, etc.
- Schedule posts using Hootsuite (or other similar platforms)
- Populate Pinterest profile and boards consistently with arts and crafts related pins
- Engage with arts & crafts influencers/bloggers on a regular basis


Influencer Marketing
- Create a shortlist of influencers that we can tap for possible collaborations especially for new product launches
- Collaborate with influencers to target a new audience and expand the brand’s reach and visibility
- Work with influencers and create product video tutorials



Email Marketing
- Utilize our email lists by creating and sending marketing newsletters once a week

ManyChat Marketing
- Utilize ManyChat subscribers by sending broadcast messages on a regular basis OR if and when necessary

- Experiment and test existing and new marketing channels, trends, and strategies
- Manage campaigns from end-to-end, including creative, targeting, segmentation, planning, execution, reporting, and optimization
- Manage multiple marketing and merchandising channels at the same time; consistently making progress and delivering results

Requirements:
- Experience with marketing automation programs & tools (ActiveCampaign, ManyChat, Hootsuite, etc.)
- Possess sharp attention to detail
- Thinks strategically, but stays on top of tactical execution
- Marketing, advertising, or eCommerce experience
- Self-motivated, organized and can work under minimal supervision. Being a self-starter is a MUST.
- Communicate with influencers as necessary
- Advanced mastery of the English language with very strong communication skills (written English & oral)
- Ability to work both individually and with a team
- Experience in the demands of deadline-driven work

Do not apply directly to this post. If you think you are a perfect fit, please apply through: ----------