Facebook Ads Manager

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TYPE OF WORK

Freelance

WAGE / SALARY

Depends on your skills

HOURS PER WEEK

TBD

DATE UPDATED

Apr 30, 2020

JOB OVERVIEW

As a Facebook Ads Manager, you will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Facebook and Instagram, and who will explore opportunities in other channels such as Google ads, as well as emerging platforms.

You thrive in building, maintaining and optimizing digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance and results-oriented problem solving.

Primary Responsibilities:
- Build and launch Facebook / Instagram Ads
- Help create weekly and monthly reports
- Recommend new strategies based on data and testing
- Launch and monitor Facebook tests
- Help with new emerging channels, such as Google ads
- Work with other departments (e.g. product development, creative and merchandising) to ensure goal and strategy alignment, as well as to maintain brand identity
- Do Google Analytics analysis
- Help set up processes
- Have at least 4 hours overlap with US working time hours (Eastern Time 10am-6pm)



Qualifications
Extremely fluent in written English
4+ years of hands-on e-commerce marketing experience, including some form of social advertising
Demonstrable success in improving account performance in direct response Facebook and/or Instagram advertising, and a desire to champion both. Similar online ad experience will be considered as well.
Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization
An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required but is considered a plus)
A passion for marketing, social advertising and a positive attitude in all regards
A desire to remain up-to-date with trends, new features and functionalities in social advertising
Familiarity with Facebook Ads Manager/Power Editor or equivalent, including bulk upload is a plus.
A team-oriented mindset and the ability to work with a wide range of individuals

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