Digital Marketing Manager (PPC and Affiliate)

We have an opening for a motivated Digital Marketing Manager - Pay Per Click (PPC) & Affiliate specialist who is hard working, detailed oriented and has a keen eye for analytics. We need someone with Google Adwords experience (Google Adwords Certified Preferred) and Bing Ads who can creatively and effectively manage and optimize PPC campaigns to generate maximum ROI for our internal websites and brands. We are looking to start affiliate marketing and are open to various opportunities.

If you are results driven, organized, and pay close attention to detail, submit your resume today for our Digital Marketing Manager position.

Job Duties:
• Manage and optimize existing PPC campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.

• Help create PPC strategies including keyword research and analysis.

• Implementation of PPC strategies.

• Create performance reports with recommendations for improvements.

• Analyze data such as ROI, EPC, customer acquisition cost, media spend, and leverage findings to optimize publisher campaigns.

• Create marketing strategies to work with potential affiliates.

• Managing day-to-day relationship, communication, and support affiliates.

• Working with the top performing affiliates to help them maximize their efforts and incentivize them to deliver more (by providing them with campaigns, promotions, assets/tools, etc.).

• Analyzing affiliates performance developing key metrics and providing reports on performance.

• Maintaining continued growth of the affiliate program by monitoring needs and capturing interests/feedback.

• Managing affiliate operations, including acquisition, set-up, lead tracking, payments, invoicing and dispute resolution.

Required Skills:
• Proven track record of managing PPC campaigns & Affiliate programs

• Minimum of 5 year experience of running medium to large budget PPC campaigns ($50k+ per month)

• Understanding of managing PPC campaigns across different international regions

• Expertise in using management tools

• Strategic thinker

• Ability to hit the ground running and work under pressure

• Strong proficiency in Microsoft Excel, PowerPoint and Word.

• Background of managing digital marketing campaigns for the USA market

• Strong understanding of other Digital Marketing channels

• Background of identifying strategic and tactical marketing objectives

• Enthusiastic and driven, with meticulous attention to detail and overall passion for excellence

• Innovative and creative, with a logical and methodical approach to problem solving

• Credible and articulate, with excellent communication, presentation and interpersonal skills


Websites include but not limited to:

• BigDaddyBeauty.com (mix of retail and professional beauty products)

• OneSourceBeauty.com (professional only – stylist, salons, barbers)

• InfinityHair.com (our brand of hair fibers for instant hair loss solutions)