Digital Marketing Specialist

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TYPE OF WORK

Full Time

SALARY

$750-$1250/month USD

HOURS PER WEEK

TBD

DATE POSTED

Mar 05, 2020

JOB OVERVIEW

Hi there, my name is Shaz and I am the owner of Oranje Digital Marketing Agency. (Upgrade to see actual info)

Our clients range from local service business looking for leads, eCommerce businesses looking for sales, and coaches and consultants that sell high ticket courses.

You will be responsible for creating, managing, and executing targeted media campaigns. This role requires campaign analysis and tracking analytics to achieve a positive return on ad spend or demonstrate campaign objectives were achieved.

You will be developing digital strategies and media buys to achieve advertising objectives. This role drives innovation on both the strategic and campaign level, develops the best digital media buying opportunities and executes a variety of online media campaigns across display, mobile, social, and video.

The ideal candidate has 3-5 years of experience in digital marketing with a focus on social media (Facebook), display, landing page development (ie. Clickfunnels, Wordpress, etc) A/B testing, and integrating different media channels to optimize campaign results.

This position requires a Bachelors Degree in Marketing or Business Administration (or an equivalent combination of education and experience).

Job Responsibilities (Summary)

Social Media Marketing (MUST HAVE):
* Campaign Set Up
* Creation, Design & Optimisation of Ads
* Campaign Testing
* Audience Management & Research
* Facebook (and it’s network’s) re-targeting
* Campaign Optimisation

Also (IDEAL):
* Webinar creation
* Funnel creation
* Back-end emails
* Setup of social media platforms
* Social media strategy


Job Responsibilities (Detailed)

• Implements digital advertising plan and maintains budget control throughout the entire process.
• Paces delivery of campaigns, ensuring ad spending remains within budget and on track.
• Monitors input from stakeholders throughout the company to develop advertising campaigns that meet business requirements.
• Develops and executes digital media planning and advertising activities in all markets (Strategic partnerships, internal campaigns, client campaigns, etc.)
• Has a comprehensive understanding of targeting and campaign structure best practices within each search engine/paid channel (Google, Yahoo, Bing, Facebook, and others
• Conceptualizes new and innovative ads and partners with the creative team for development.
• Evaluates, negotiates, and purchases online media opportunities, including Facebook, Twitter, YouTube, and other digital media channels.
• Works with third-party vendors to ensure the accuracy of digital media order entry and processing. Tracks media budgets and expenses by channel.
• Authors and presents plans and campaign reports to managers and stakeholders. Clearly communicates campaign successes, failures, and optimizations for future campaigns.
• Troubleshoots common campaign issues.

Skill Requirements
Media Buying: Proven experience evaluating, developing, and executing a variety of online media campaigns. Advanced knowledge of FB Ads is required.
A/B Testing: Proven experience developing and running rigorous A/B tests, including ad copy, audience segmentation, and landing page tests.
Analytics: Experience collecting and analyzing the appropriate advertising metrics for the purpose of optimizing digital advertising strategy and tactics.
Google Tag Manager: Implement digital plumbing using Google Tag Manager, tracking pixels, conversion tracking, and 3rd party code snippets to effectively track or tag digital traffic to achieve campaign objectives.
Analysis – Experience researching and analyzing the effectiveness of paid search activities in meeting campaign and business Upgrade to see actual infoanization – Demonstrated ability to manage multiple projects or initiatives effectively and efficiently while maintaining priorities, deadlines, and deliverables in a fast-paced environment.
Critical Thinking – Ability to identify trends and adjust strategy using analytical and quantitative Upgrade to see actual infocation & Experience
Bacherlor’s Degree
2+ years professional experience
1+ year experience with Google Ads
2+ year experience with FB Ads

How to apply:
If you believe you would be a good fit for this job role, please email me your resume and cover letter to Upgrade to see actual info include “fast lane” in your email subject. We look forward to hearing from you!

ABOUT THE EMPLOYER

Contact Person: Shaz S

Member since: March 2, 2020

Total Job Posts: 0

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