Google AdWords specialist

Hello, I'm the owner of a creative agency in the Midwest and I need ongoing assistance with social media engagement for my clients at our agency. I'm currently preparing to onboard 3 new clients and I'm prepping to scale and grow my agency further in the next year. I have some amazing clients and I do need someone who can manage Google AdWords, with some guidance from our head of strategy.

I am a female entrepreneur who believes in building up everyone that I work with so I like to give direct feedback to help mentor you as well!

The Pay Per Click (PPC) Specialist is responsible for generating inquiries through targeted PPC campaigns. The PPC Specialist will be proficient in managing AdWords platform and will be able to optimize campaigns to reduce CPA and increase inquiry volume. The Specialist will interpret data to determine the efficiencies of campaigns and will execute necessary changes to improve performance of the campaigns. The Specialist will act as both an analyst and consultant on all PPC campaigns.

Job responsibilities
• Design, develop and manage a PPC campaigns across a variety of clients and verticals; including account structure, campaign structure, keyword research, bid strategies and management, placement selection and management, ad copywriting and other core paid search capabilities.
• Apply appropriate analysis and optimization techniques to ensure that campaigns deliver consistently and achieve advertiser goals and objectives.
• Use Google tools as well as other necessary tools to manage accounts efficiently.
• Consult on A/B Testing for optimizations
• Forecast and manage budgets at the daily, weekly, monthly and annual levels.
• Optimize campaigns to improve performance and ROI
• Research and launch campaigns.
*Understand Google Shopping and how to implement that as well

Requirements
• Google AdWords Certified
• Experience with Google Display Network, including remarketing and contextual advertising
• Technical, strong quantitative skills including high math proficiency and analytical nature
• Solution-oriented
• Excellent verbal and written communication skills
• High attention to detail
• Ability to work independently with minimal supervision and as a part of a team

Would love to hear your success stories. Put #boomsauce in the subject line, so I know you're serious and took the time to read this posting.