Google Analytics/Display Advertising/MyBusiness pages

We need assistance with Google Anaytics reports, general SEO/SEM, Google display advertising, reviewing and organising Google MyBusiness pages.

Here is a brief outline of our requirements:

1. Schedule/publish/manage 1 x Google display advertising campaign (4 weeks, 12 assets, 4 audience sets approx)

2. Generate a Google Analytics SEO report for October to December (Excel template will be provided - data to be input into the template and a 1-page summary of observations and recommendations made):
- Website traffic (sessions)
- Overall traffic
- YOY variations
- Organic (sessions)
- YOY variation
- Paid search (sessions)
- YOY variation (clicks)
- Display advertsing (paid)
- YOY variation (clicks)
- Search engine performance
- Enquiries
- Listing actions (calls, directions via Google)


3. Help identify how our Google MyBusiness pages/accounts and locations are set up and where possible help to organise (condense/centralise accounts/locations) to make updates easier for us to manage internally.

4. Strong level of communication, overview of jobs and progress updates, and quotes to be provided.

On completion of the above we may discuss an ongoing arrangement to assist with SEO/SEM and display advertising requirements.