SEM/SEO Expert

Responsibilities:
Keyword Analysis, Research & Copywriting: knowing how to identify the least expensive, yet most profitable keywords for our sites for PPC (Pay Per Click).
Prepare detailed SEM/SEO strategy and analysis reports.
Conduct keyword research and SEM writing based on best practices, e.g. how to write effective headlines, call?to?action statements, etc.
Review and analyze sites for areas that need to be improved, revamped, etc. for optimal SEO.
Work with designers and developers to generate content, optimize copy, site structure and landing pages for SEO.
SEO Copy writing: Responsible for creating some original SEO content, in addition to implementing SEO?friendly semantic HTML.