Press release / Web Content Writer

Pow Social is a Marketing Agency based in Kingston, Jamaica who has an opening for a web content / press release writer to join our rapidly expanding team. At Pow Social, we are focused on delivering amazing results for our growing list of clients!

We are seeking a full-time, press release writer to write search engine optimized Web site content and press releases. Pow Social, a Caribbean based Digital Marketing Agency, has clients that vary in industry and “voice” so candidate must be able to write according to the “language” of different industries. Experience writing with SEO best practices is desired but not a necessary.

Day to Day Responsibilities:

Writing search engine optimized press releases. This includes:
* Communicating with clients via phone and e-mail
* Conducting in-depth research during client interviews and via the Internet
* Gleaning a relevant news angle for each press release
* Writing strong, newsworthy headlines and sub-headlines
* Writing press release body in compelling news style
* Ability to write according to client’s industry
* Inserting keywords and hyperlinks in appropriate places in copy
* Collaboration with social media managers and team leaders.
* Strict adherence to deadlines
* Thorough knowledge and use of AP style guidelines

Distribution of Press Releases:
* Submit the press release for distribution
* Send press release to list of media contacts

Writing search engine optimized Web site content. This includes:
* Communicating with clients via phone and e-mail
* Conducting in-depth research during client interviews and via the Internet
* Inserting keywords and hyperlinks in appropriate places in copy
* Collaboration with social media managers and team leaders
* Strict adherence to deadlines
* Writing interesting, engaging marketing copy for Web pages
* Ability to convey proper writing tone and style according to client’s needs
* Ability to write appropriate content based on client’s industry

Influencer PR:
* Creative ability to reach out to influencers to gain PR and attention for clients

Searching for opportunities in the media for our clients:
You will be given a list of things journalists are looking for and you will look through that list to see if any of the needs fit the clients. Then you’ll craft a message to that journalist, who if they want more information will ask you for an article or press release.

Other Skills:
* Extreme attention to detail
* Excellent editing, spelling and grammar
* Open communication style
* Ability to prioritize multiple projects
* Ability to build a relationship with media personalities looking for articles and press releases that you can provide.
* Familiarity with search engine optimization writing techniques (preferred)
* Experience with Web marketing (preferred)

Experience/Education Requirements:
Bachelor’s degree ( or experience) in communications, public relations, journalism or English; and/or relevant degree or certification; and/or 2-5 years writing experience.