Real Estate Marketing Strategist

Real Estate Marketing Strategist

Established Real Estate Brand | Long-Term | Strategy, Visibility & Growth

I’ve spent over 12 years building one of the most recognized and trusted real estate brands in my market. This business is systemized, performance-driven, and built for longevity.

I’m looking for one Real Estate Marketing Strategist who understands how brand, demand, visibility, and trust work together across digital and traditional marketing.

This is not a social media manager role.
This is not a junior marketing position.
This is not a “post content and wait” job.

This role is for someone who sees the full marketing ecosystem and knows how to move the needle.

Brand accounts:
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Facebook: ----------
Instagram: ----------

Follower growth matters, but engagement quality, local visibility, search presence, and lead intent matter more. I care about outcomes, not vanity metrics.

Who This Role Is For

You are a strong fit if you:
• Have 2+ years of real marketing experience, not just social posting
• Think in strategy, positioning, funnels, and visibility
• Understand how social media, Google Business Profile, SEO, websites, and offline marketing work together
• Can quickly identify gaps, leverage points, and opportunities in a brand
• Are comfortable owning decisions and explaining results
• Want a long-term role with clarity and accountability

Real estate experience is strongly preferred. Service-based or local business marketing experience is required.

Who This Role Is Not For

Do not apply if you:
• Primarily rely on templates without strategic intent
• Avoid analytics or performance review
• Only know social media scheduling
• Cannot clearly explain why something worked or didn’t
• Manage too many clients to give focused attention
• Need constant direction instead of thinking independently

This role requires judgment, not instructions.

Core Responsibilities

You will help guide and execute marketing across digital, local search, and offline channels.

Digital & online presence:
• Strategic oversight & posting of Facebook, Instagram, and YouTube content
• Driving meaningful engagement, conversation, saves, and shares
• Managing and optimizing Google Business Profile, including posts and reviews strategy
• Supporting website updates, landing pages, and content with SEO in mind
• Improving local search visibility and brand authority
• Reviewing analytics and translating data into clear action steps

Offline & traditional marketing:
• Supporting radio advertising strategy, messaging, and campaign alignment
• Creating and coordinating flyer and print advertising
• Ensuring consistent brand voice across online and offline channels
• Connecting offline campaigns back to digital visibility and engagement

Strategy & execution:
• Identifying opportunities to increase brand reach, trust, and lead quality
• Coordinating campaigns so nothing works in isolation
• Making strategic recommendations, not just executing tasks
• Testing, refining, and improving systems over time

This role is measured on impact, not activity.
This role works closely with ownership and has real influence on brand direction.

How Performance Is Measured (Monthly)

Performance is evaluated based on outcomes and strategic contribution, including:
• Growth in meaningful engagement and conversation
• Improvements in Google Business Profile activity, reviews, and visibility
• Increased consistency and alignment across online and offline marketing
• Quality of insights, recommendations, and prioritization
• Proactive identification of what to stop, start, or improve

Monthly reviews are structured, clear, and focused on progress.

Required: Application Test

Applications that skip any part will be declined automatically.

Subject line:
Senior Real Estate Marketing Strategist – [Your Name]

Include all of the following:

Proof of capability
Provide links or screenshots showing social accounts, Google Business Profiles, websites, or campaigns you’ve managed. Include a short explanation of what you did, why you chose that approach, and the outcome.

Strategy test
In 5–7 sentences, answer:
After reviewing my Instagram account, what is one specific strategic change you would implement in the next 30 days to increase meaningful engagement and brand authority, and why?

Strategic judgment test
In 4–6 sentences, answer:
After reviewing my brand and marketing presence, what is one marketing activity or habit you would stop or deprioritize, and why?

Experience snapshot
• Total years of marketing experience
• Experience with real estate or service-based businesses
• Tools you are confident using (Meta Business Suite, Google Business Profile, SEO tools, analytics platforms, Canva, etc.)

Important:
Start your application with the sentence to confirm you've read entire message:
“I value long-term collaboration and strategic ownership.”


This role requires strong thinking and clear communication.

Applications will be declined if they are generic, ChatGPT copy-pasted, incomplete, or lack clear reasoning. If you cannot explain your thinking in writing, this role will not be the right fit.

I value professionalism, ownership, and people who care about doing things properly. This role is ideal for someone who wants stability, clear expectations, and the opportunity to help shape and grow a serious real estate brand over time.

If you’re strategic, accountable, and ready to contribute at a high level, I look forward to reviewing your application.

Thank you,
Eli