Social Media Coordinator

SUMMARY: Following the mission of Clover Hill Personal Training (CHPT), the Coordinator of Social Media will manage all CHPT's social media accounts. The Coordinator of Social Media will be responsible for creating original text and video content, managing posts and responding to followers.


Job Duties
Provide current knowledge of the latest digital technologies and social media trends.
Manage CHPT social media presence ensuring high levels of web traffic and engagement.
Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with CHPT goals
Create Social Media campaigns and Calls-to-Action that hit target audiences
Set specific objectives and report on ROI
Create and distribute engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
Monitor SEO and web traffic metrics
Collaborate with CHPT staff to ensure consistency of messaging
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop CHPT awareness
Stay up-to-date with current technologies and trends in social media, design tools and applications
Grow and expand CHPT’s social media presence into new social media platforms, plus increases presence on existing platforms (i.e.- Facebook, Twitter, etc.)
Create relative hashtags for media use and public recognition
Expand use of video through numerous creative platforms.


Requirements

Proven work experience as a Social media manager
Hands on experience in content management