Video Editor | Facebook Ads | eCommerce

PLEASE LOOK CAREFULLY AT THE VIDEO STYLE (CHOICE/ORDER OF SCENES, SPEED, GRAPHICS/ANIMATIONS/CAPTIONS) & THUMBNAIL STYLE (THE IMAGE SHOWN BEFORE THE VIDEO PLAYS)
Style 1. WITH CAPTIONS
Examples:
* ----------
* ----------
* ----------
* ----------
* ----------
* ----------
* ----------
When to use this style:
* The product has features/benefits that NEED to be explained in text (the features/benefits are hard to explain with visuals only)
Specs:
* A LOT OF ACTION SCENES, especially at the start of the video!!! (spraying, cleaning, cutting, anything like that)
* Captions need to be in a NON-DISTRACTING style & position - the main focus of the ad is the VIDEO FOOTAGE, not the captions
* DON’T PUT scenes of people holding the product in their hand (review video) -- this is really boring to watch
* DON’T PUT still images…. Use video footage ONLY
Style 2. ZERO OR FEW CAPTIONS
Examples:
* ----------
* ----------
* ----------
* ----------
* ----------
* ----------
* ----------
* ----------

Type in "VIDEO" If you've read this far. Any application without this phrase will be ignored.

When to use this style:
* The video footage is OBVIOUS enough to FULLY EXPLAIN the product visually, no need for any written explanation
* The ad is very fast-paced & attention-grabbing, so the viewer will stop scrolling their Facebook/Instagram and watch the ad for