Digital Marketer for Sports Nutrition Company Needed

SEO & Digital Marketing Requirements:

SEO
Implement on-page and off-page SEO correctly on every page of the website (i.e. keyword selection, title and meta descriptions, header tags, on-site link building, off-site link building, etc.)

Social Media Marketing
Oversee design and marketing for social media channels (Facebook, Instagram, Twitter) to ensure alignment with brand standards. Objectives include getting more likes and followers (creating brand awareness) and as a result, increasing sales conversions.

Enabling users to buy product on Social Media (where applicable).

Creating advertising PPC campaigns on Facebook and Instagram.

Creating Facebook and Instagram retargeting campaigns via custom and/or look-a-like audiences based on user interaction on social media or website.

Creating chatbots (Manychat or Mobile Monkey platform) in Facebook Messenger to engage with potential customers to market deals and/or answer user queries

Develop future strategies and processes for social media growth

Monitor trends in social media tools, applications, channels, design and strategy

Monitor and engage in brand related online conversation, identify opportunities to amplify the voice and message of the brand.

Analyze, review and report on the effectiveness of social media campaigns to maximize results

Google Adwords
Creating PPC ad campaigns (if necessary)


eMail Marketing
Creating auto-responder campaign to drip feed emails to new email subscribers.
Obtaining new email subscribers and sending email blasts to subscribers alerting them of new blog posts, products, product discounts, and anything newsworthy.

Graphic Design
Design graphics for all media platforms (website, social media, emails, etc) that reflect the brand’s identity.

Create online advertisements and promotional/sales materials

Google Analytics
Data analysis to identify effective methods.

Knowledge Required
SEO, SMO, PPC, Graphic Design, Content Management, Landing Page Optimization, Link Building, English language (reading, writing, speaking)