Marketing/Social Media

- Create Marketing and social media campaigns and strategies
- Ensure brand consistency in marketing and social media
- Social networks – updating, question answering, troubleshooting
- Web analytics monitoring and reporting against key metrics
- Search engine optimization tasks-improving page content, ensuring site structure is efficient,
keyword relevancy, product names and tags etc.
- Email marketing – list maintenance, segmentation, execution, monitoring, reporting
- Overseeing PPC campaigns monitoring their performance and return on investment.
- Writing informative and effective search engine optimized copy for the website and external
blog postings.
- Managing the Social Media accounts ensuring all copy is relevant for the different platforms.
- Managing the content diary for social media content.
- Monitoring social media for company mentions and engaging with customers where relevant.
- Website content
- Email marketing
- Writing for website banners, campaigns for emails
- Blogging