Email Marketing Expert

We are looking for a talented email marketer with a mind for email strategy and an uncanny ability to follow the directions of the marketing and customer experience teams. You’ll work in a heavy cross-functional capacity owning both the execution and guidance of strategic support for transactional emails for the business. You’re that perfect combination of skilled email marketing wizard, best practice-guru, and strategic partner who can advise all teams on the best ways to leverage customer and prospect-facing emails for the company.
If you're looking to expand the scope of your role as an email marketer and want to have a seat at the table for company-wide initiatives leveraging email, this is the right opportunity for you. This role will report into the VP of Demand Generation and work closely with Product, Sales, and Operations.
Responsibilities Include:
• Management/ownership of all email distribution tools
• Ownership of the master email calendar
• List segmentation management and strategy
• Content marketing and nurture campaign email automation
• Strategy/management of opt-in/opt-out process
• Lead creative development and technical implementation of new transactional emails, drip series, triggered emails
• Manage daily execution of emails from creative ticket entry, creative reviews, list and campaign set up in our email platform, coding, QA and scheduling
• Create and present email results & insights on a weekly and monthly basis
• Manage email channel via automations, list growth and custom webforms
• Custom journey mapping across multi-channels
• Customer insights & data analytics
• Robust Email Marketing Tools
• Marketing Automation
• Prospect Tracking & Analytics
• Lead Scoring & Grading
• Custom Landing Pages
• Detailed Reporting
• Create a standard of excellence (best practices) in email and marketing automation
• Implement and support front-end technology questions regarding HTML emails, landing pages, etc. from templates while incorporating industry best practices
• Manage data including segmentation and reporting, testing, cleansing and optimization
• Develop and execute testing and optimization strategies to improve email metrics
• Assist with customer contact strategies to deepen the customer relationship and increase sales opportunities and then execute on these campaigns.
• Optimization of lead scoring and distribution methodology to ensure quality leads are routed through Pardot/salesforce and notifications are sent to the SDR/BDR team, increasing efficiencies and conversion rates
• Personalization & recommendations
• Tracking conversion rate, retention and reactivation optimization
• Implement automated marketing email/outbound campaigns, i.e. invites to events/webinars, drip & nurture programs and customer communication across our business units
• Work with marketing and sales stakeholders to ensure flawless end-to-end campaign execution
• Build marketing automation programs that align with the lead lifecycle and sales processes
• Provide reporting and campaign analytics to measure program success and how to optimize
• Manage and optimize email database elements - list selection, email development (content from program manager), testing and approval process
• Work with Marketing team members to support program execution.
• Define processes that route leads to marketing and sales teams so that leads are handled appropriately
• Lead Marketing Automation Process and Collaboration with Sales and Across Teams
• Work closely with salesforce administrator to ensure leads route and track properly, and to maintain and improve database health
• Work closely with Sales Operations to ensure seamless integration with SFDC and other reporting systems
*Direct Skills and Experience in the Following

• 5+ years of experience in Email Marketing
• Strong knowledge of HTML (knowledge of XML is a nice to have)
• Solid understanding of email fundamentals (CAN-SPAM compliance, deliverability, A/B split testing, etc.) and KPIs
• Email reporting experience; knowledge of email metrics and able to identify trends and translate data into actionable business insights
• Experience with email coding (understand email coding best practices)
• Experience with personalization and dynamic content coding for email
• Experience with segmentation and targeting
• Hands on experience writing content for market and non-marketing emails to customers
• Pardot, Marketo, Eloqua and/or Hubspot experience required
• Salesforce or CRM experience required, including reporting and managing dashboards
• Experience putting together email cadences, drip campaigns and triggers, qualifying leads etc.
• Impeccable email marketing skills
• Experience being the single point of contact for non-sales emails
• Advanced Excel skills
• Basic html skills
• Experience with Mailgun and Utm tracking codes preferred
• Robust knowledge of email marketing best practices, legal implications etc.
• Excellent English Communication