Certified AdWords Manager [PPC / Paid Search Manager]

DP Upgrade to see actual info is seeking a full-time, experienced Pay Per Click Specialist to join a dynamic paid search team.

As a DP Upgrade to see actual info PPC Specialist, you will drive traffic and ROI via paid client acquisition tactics for our clients. The candidate will regularly optimize paid search efforts to help achieve department and company goals. This position will be responsible for keyword research planning, campaign/bid management, copywriting, landing page optimization, and ROI tracking plus analysis.

Responsibilities Include:
Execute and improve all paid search tactics through hands-on day to day optimizations across paid channels (Google and Bing)
Strategize with PPC team
Perform ongoing keyword expansion including identification and implementation of keyword opportunities
Increase CTR with compelling ad copy enhancements and creation
Optimize landing pages for maximum conversions and implement re-marketing strategies
Management of ad expenditures with daily reporting, performance analysis, and bid optimization techniques
Collect and analyze data to identify trends and insights to achieve maximum ROI in paid search campaigns
Keep up-to-date with PPC best practices, keyword research tools, and industry plus competitor research
Providing detailed reports of progress

Requirements:
Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields
Google Analytics and Google Adwords Certified
Must have at least two years of experience in digital marketing and PPC.
Excellent understanding of contemporary digital marketing principles, strategies, and best practices
Synergized understanding of other forms of digital marketing, including content marketing, SEO, conversion optimization, landing page optimization, paid marketing, re-targeting, etc.
Proven experience managing PPC campaigns across Google and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools Including Google Analytics, Optmyzer, etc.
Strong english & communication skills a must.

About Us:
What does your day look like?
Closely monitoring campaign metrics to ensure the best performance. CPAs, CTR, Impression Shares, Conversions.
Analyzing campaigns to see how they are performing, and make adjustments based on data to improve Upgrade to see actual infoditing accounts in search of potential Upgrade to see actual infomunicating with team members to ensure results and expectations are being met.
Crafting unique and engaging ad copy.
Effective keyword research and planning.
Overall campaign adjustments and optimization.