PR and communications

Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.

Other tasks include:

planning publicity strategies and campaigns
writing and producing presentations and press releases
dealing with enquiries from the public, the press, and related organisations
organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits
speaking publicly at interviews, press conferences and presentations
providing clients with information about new promotional opportunities and current PR campaigns progress
analysing media coverage
commissioning or undertaking relevant market research
liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
Depending on the employer, PR officers may also be required to carry out other, more general, marketing responsibilities. This can involve working on websites and social media and writing and/or producing presentations, reports, articles, leaflets, journals and brochures for both external and internal distribution.