Amazon PPC Expert

You will be responsible for launching and maintaining a variety of Amazon based advertising campaigns for various products.
You should have experience using the Amazon advertising platform, and specifically:

ADVERTISING/AMAZON PAID SEARCH
• Collaborate on Amazon PPC Strategy for each brand - Identify budget, ROI goals and discuss offensive/defensive strategy including keyword/product targeting
• Deep knowledge of both automatic and manual campaigns / create and run AMS & Amazon PPC marketing
• Analysis of competitive & complimentary products to maximize indexing/exposure
• Bid level optimization/testing, & constant repetitive evaluation
• A/B testing keywords, titles, images, etc.
• Creation of storefront when required
• Uploading of videos for listings when necessary

CONTENT OPTIMIZATIONS
• Optimize all listings, titles, bullet points, EBC/A+, and product descriptions
• Upload and edit photos as needed for maximum conversion
• Back-end listing keyword research / competitive research
• Experience with reverse ASIN search and analyzation

REPORTING
• Reporting: Generate reports for Brand Managers to share with their respective brands, based on established metrics for success, as well as creating new reports or improving existing reports.
• Data Analysis: Track and understand key digital marketing metrics, analyze campaign performance and optimize based on insights to increase conversions. Provide actionable insights to the rest of the team, based on your findings.