SEO & PPC Manager

I am looking for an SEO and PPC expert to be able to join my team to manage all search engine optimization activities for my company. This person will be responsible for all SEO and PPC campaigns and will work with our content and digital marketing team to ensure all client websites are up to current industry standard. You will also look over our internal SEO and SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.

Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights
- Stay up-to-date and implement new industry standards and trends
- Track, report, and analyze website analytics and PPC initiative and campaigns
- Optimize copy and landing pages for search engine marketing
- Research and implement link building strategies
- Work with development team to ensure SEO best practices are properly implemented
- Recommend changes to website architecture, content, linking to ensure SEO best practice
- Identify unranked keywords relevant to target industries and advice content marketing manager

Requirements
- Proven SEO experience
- Proven SEM experience using Google, Yahoo, and Bing PPC
- Excellent understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with Google analytics and/or similar tools
- Knowledge of ranking factors and search engine algorithms

The candidate best fit for this position is someone that is looking to build a longterm relationship and is willing to provide results for our company. If you are someone that has proven experience with SEO and a drive to continue adding to your skillset, then we want to hire you! Please include the words 'yellow apple' in your application so I know you read this. If you match the criteria above, please send in your application!