Deep-Dive Market Researcher & Copywriter Needed!

We are looking for a super-dedicated and motivated individual who truly understands marketing and consumer psychology!

Your main task will be to commit a deep-dive research into the ideal customer avatar for each product we will advertise on Facebook Ads, and provide our video production team a synopsis/guide including the following:

1. Every key feature about the product (in a bullet point format)

2. Every benefit that each feature provides to the consumer (in a bullet point format)

3. Information about the everyday lifestyles, characteristics, traits, and demographics of our ideal customer avatar. This way, we will know who we need to mention in our advertisements, and also who to target on facebook.

For example, if the product is an eye massager for under-eye bags, you would provide WHO exactly would benefit from this product. (office workers who stare who at computers for long periods of time, people who don't get enough sleep, etc)

4. A guided outline of what to include in our advertisement video in order to strike the consumer's attention, types of language or keywords to use to "speak" to ideal audience effectively, things that should be shown in the video that will tap into viewer's emotions, etc.

This is where your expertise of understanding consumer psychology comes into play. Being able to advise our video editor on the types of things to include in the video that will essentially push the customer to BUY.

So again for the example of the under-eye massager. What things should we say to build a lot of value out of the product? Things like that.

You should also have a great sense of visualization and creativity. You will give advice to the video editor down to the very detail on what should be shown within the very first 3-5 seconds of the video, the types of scenes to incorporate, what needs to be said on the captions, etc.

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Once the video is created, you will then write compelling ad copies to launch into facebook ads (a mix of short, and long style ad copies)

If this sounds like the job for you, please tell me every reason we should hire you - the same way you would build enough value on a product to get someone to Upgrade to see actual info other words, SELL YOURSELF TO US ;)

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PS: We look for serious, ambitious, motivated, and dedicated VA's that are ALWAYS willing to put their 100?fort into their work.

If you think this will be a job where you can kick-back, relax, and put half the effort in - this is definitely not for you.

We expect anyone considering this position to be able to work full-time 5-6 days a week.

Hourly rates are negotiable.