SEO Specialist

MD24 House Call

MD24 House Call is an innovative physician’s network at home, who has been delivering high quality healthcare to elderly patients in assisted and independent living communities, group homes, and private homes for more than five years. We currently serve patients in over 300+ communities across the Valley and are staffing for further expansion. MD24 House Call has 50+ full-­time healthcare clinicians (board certified physicians, nurse practitioners, physician assistants, podiatrists, psychiatry, psychologists, and wound-care specialists) who visit patients in their own senior living homes. We are also rapidly expanding the house­call network model with our patent pending telemedicine via 4G smartphones and tablets. For more information about MD24 House Call Physicians Network, please visit our web site at ---------- .

Job Summary:

We are looking for an SEO Specialist expert to manage all search engine optimization and marketing activities.
This will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Duties and Responsibilities:
Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand. Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
Perform ongoing keyword research including discovery and expansion of keyword opportunities.
Manage reviews, feedback from searching engines
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Research and analyze competitor advertising links.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
A deep understanding of mobile strategy and how it relates to SEO.
A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications:
Fluent in spoken and written English skills.
All nationalities are welcome.
BS/MS degree in a quantitative, test-driven field.
Skills in writing business article
Experience in writing business articles with images
Able to multitask, prioritize, and manage time efficiently.
Solid understanding of performance marketing, conversion, and online customer ---------- -depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
Experience with variety bid management tools.
Experience with A/B and multivariate experiments.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Knowledge of ranking factors and search engine algorithms.
Up-to-date with the latest trends and best practices in SEO and SEM

Working Hours:
Philippine Time: 10:30PM - 7:30AM (Monday to Friday) weekends off