Influencer Marketing Manager

I’m looking for a marketer with experience in influencer marketing (preferably for eCommerce brands) to manage a range of ongoing influencer campaigns in the dog space.

About our company

We create quality hardcover books that provide a timeless tribute to the world’s favorite dog breeds and donate $1 from every sale to charitable dog organizations. The successful candidate would work under our brand - with a branded email address – so understanding and valuing what we do as a company is important. (More information will be provided to the successful candidate)

About the work

The influencer campaigns we are looking to run are in two primary parts:

• Instagram Influencer Campaigns – This would require the candidate to research, contact, and negotiate with potential influencers. Then, once an agreement is reached, manage the delivery and reporting of the campaign based on agreed metrics such as referral sales, reach, and follower growth. The goal of these campaigns is to drive brand awareness and sales of our books.
• Amazon Associates – Seeing we sell our products on Amazon as well as our own website, there is an opportunity to collaborate with websites who participate in the Amazon Associates program and recommend similar products. This would require the candidate to identify relevant Amazon Associates based on keyword research and SEO performance of their websites, then to contact these websites, negotiate a product placement in their high-ranking articles (and or arrange a book review distributed to their database). This would be followed by execution of these agreements and reporting of the results. If needed, we can provide written reviews or blurbs for placement. The goal of these campaigns is to secure placements in high-ranking articles, get book reviews distributed to targeted databases of potential buyers, and drive sales of our books on Amazon.

About the candidate

The successful candidate will meet the following requirements:

• Experience running influencer and/or outreach campaigns, including results or testimonials of their success. We’re looking for someone that will take charge of the outcomes for these campaigns, not simply “do as we say”.
• Excellent communication (verbal and written) and availability to collaborate on Slack regularly to report on the progress of the campaigns.
• Attention to detail and a strong work ethic so they can work autonomously.

We will shortlist candidates based on their experience, then conduct video interviews to finalize the selection.