Digital Paid Ads Specialist / Digital Marketing

We are looking for an all-rounder digital marketing specialist. You will be managing our customer journey through the funnel, looking at the various digital channels to reach and engage our potential customers. You will be responsible for developing digital campaigns, setting up, optimizing and reporting on digital advertising campaigns.

Your job is to be creative and analytical at the same time! Research on industry related topics, generate new ideas and content angle that will attract and engage with our audiences. More importantly, you need to be familiar with the various digital channels, such as social, google ad platforms, EDM tools. If you’re familiar with identifying quality angles, combining it with a proper use of analytical tools to optimize our nurturing pathways, you’re the person for us.

If you’re not that experienced, but you have an interest in digital marketing and a willingness to learn, we want you too!

Responsibilities
• Research industry-related
• (combining online sources, interviews and studies)
• Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple clients
• Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
• Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
• Management of ad budgets, text ad creative, and keyword research
• Perform digital advertising audits
• Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
• Ability to communicate professionally on client calls and via email
• Actively collaborate with content and creative team to create better converting ads
• Ensure implementation of best practice guidelines and follow company processes
• Must be a team player that is also comfortable working independently
• Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions