Are you an experienced digital marketer who would like to work in an Educational small business start-up?

General Overview
I'm looking for an experienced digital marketer so that I can grow my small business more quickly. The person needs to understands both online and offline marketing strategies and how to integrate the two. I am looking for someone to start immediately.

The first two months of this job (Aug & Sept) will require quite a bit of upfront work since the main objective is to try to get as many enrolments as possible for the new upcoming school term. (Students are currently on vacation and classes resume in September and this is the main period of the year when parents are looking for such activities). You will start by creating a marketing plan & strategy (or tweaking and improving what I’ve created) and implementing it.


About the Employer
I am based in Barbados (an island in the Caribbean) and I am a teacherpreneur who loves foreign languages and teaching. My company (Language Fun Barbados) offers weekly French immersion classes locally to children ages 1 - 10 years, after-school, on weekends and during school holidays.

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About You and your experience in Marketing
*You have lots of experience in Digital Marketing and stay up-to-date on the most effective strategies on Inbound Marketing

*You are creative and you like to come up with innovative marketing strategies and plans

*You know how to make a tiny marketing budget stretch and you spend money wisely and only when necessary (you look for the best ROI given limited budgets)

*You understand the importance of integrating both digital and offline marketing efforts for the best result

*The idea of funnels, generating leads and converting them into customers excites you

*You understand the importance of creating objectives, analysing and testing effectiveness of campaigns and measuring results

*You understand copywriting and know how important words and persuasion are to get people to take action.

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About your work ethic
*You are organized, meticulous and detail-oriented when completing tasks. You get excited when you see checklists and spreadsheets and you absolutely love being able to cross things off your to-do list.

*While being respectful, you’re not afraid to speak up and make suggestions of more effective ways of doing something or of how something can be improved.

*You’re great at communicating. You let me know the status of projects and how everything is coming along. If you realize that a project will take longer than anticipated, you’re upfront in letting me know because you want to make sure that the quality of work is not compromised due to a short deadline.

*You are great at managing your time and have tasks done well before the deadline. You know how to pace yourself with your work and you don’t procrastinate.

*You take direction well and work well, both independently and on a team. And when little direction is given, you can take initiative in getting the tasks done with minimal supervision.


Does this sound like you? I’d be happy to have you onboard as we grow this business together! :)
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Job Duties
Developing the marketing strategy for the company in line with company objectives.
Planning and Implementing Promotional Campaigns
Creating marketing material in line with marketing plans.
Managing and improving lead generation campaigns, measuring results.
Monitoring and reporting on the effectiveness of marketing communications.

Needs to understand the WHY behind what you are doing for the business. STRONG MARKETING SKILLS NEEDED


Other Skills
*Great written English
*Great experience and knowledge in marketing as a whole AND digital marketing
*Excellent knowledge and experience using Canva, Wordpress, ---------- and Facebook and other digital tools
*Bachelor Degree in Marketing (This would be an asset but not required)
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How to Apply
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Please click on the following link to fill out the application form: ----------
For the question “Subject Line”, please use the following: “Votre expert de marketing”