A Content Marketing Writer is URGENTLY NEEDED by a Canadian Solar Magazine!

We are an online magazine that provides digital marketing insights and strategies, tailored to professionals in the solar industry. SolarMetric believes that it’s high time solar companies should start leveraging their content marketing game!

*** PLEASE READ UP TO THE VERY END TO SEE INSTRUCTIONS ON HOW TO APPLY! ***

Purpose of Position

The core purpose of the Content Marketing Writer role is to engage our audience through clear articulation of the SolarMetric value proposition across a variety of digital mediums (blog, social media and video).

The topics you are going to write about are centred around how to implement content marketing in the solar industry. This is a virtual position of 20-30 hours/week with the high potential to evolve into a full-time role in 3 months. Our ideal candidate is someone who would stay with our company for a minimum of 2 years.


Responsibilities

Plan, develop and implement an integrated content marketing strategy to raise the profile of SolarMetric across the markets we operate.

Map out required content in a 12 -month rolling calendar (guest posts, social media posts, and video transcriptions) and publish this to interested parties on an ongoing basis.

Lead through collaboration with key stakeholders, the definition and development of a clear, agreed and aligned market message for the corporate SolarMetric brand.

Contribute to the development and implementation of a digital strategy in line with the overall SolarMetric marketing strategy.

Own the creation of web content for the corporate SolarMetric website, ensuring its relevance, accuracy and impact on customer, partner and employee ---------- velop SEO friendly content that is maximized for indexing, ranking, click-throughs and conversion.

Track, measure and report to key stakeholders on trends, insights and success of various content campaigns implemented.


Qualifications

Must-have

Copywriting, editing and transcription skills

Solid understanding of marketing principles and digital marketing trends

Excellent attention to detail

Working knowledge of SEO

Minimum of two years experience in a similar role, responsible for the creation and management of content


Nice-to-have

Collaborative team player

Strategic thinker

Fun/Confident

Degree qualified in a relevant field - marketing, arts, journalism or business

A desire to fight climate crisis



Additional information

Potential topics you’ll be writing about are as follows:

Commercial Solar Content Strategy: How to Decide Blog Topic Ideas?

Digital Marketing Strategy to Generate Daily Solar Leads

How the solar industry can benefit from content marketing?

Social media marketing tips for solar companies

Buyer's Journey that Solar Installers Need to Know

Why Solar Companies Need a Social Media Marketing Strategy?

How to Choose the Right SEOs for your Solar Installation Business?



What we offer:

A highly-diverse environment fostering growth and career advancement

*Holiday pay and bonuses

Comprehensive training on digital marketing tools and processes

Rate: US $2/100 words


>>>>>>>>> HOW TO APPLY:

Please apply directly through our Careers Portal link (copy-paste this on your browser): ----------

Looking forward to receiving your application!

Cheers!
A.