Digital Advertising and SEO Specialist

The Company:
We are a digital marketing firm in the US specializing in online acquisition and engagement providing web design, SEO, SEM, social media marketing, and inbound marketing for both b2b and b2c companies. Robb Digital’s customized programs are successfully driving business forward for a variety of healthcare, technology, education, non profit and lifestyle clients throughout the world.

This position is responsible for supporting the agency with pay-per-click and SEO projects for a wide variety of clients. If you have solid experience managing Paid Search/Pay Per Click campaigns for SEM or Social Advertising and have a passion for SEO our Digital Advertising and SEO Specialist role is for ---------- e the end of this description for questions you MUST answer to be considered for this position. This is a long term role with our company.

Ads Responsibilities:
- Heavy emphasis on social media advertising set up and management
- Display and search marketing platform experience including Google, Bing, and Yelp
- Ability to manage ad campaigns and optimize them for ongoing improved performance
- Ability to create monthly reports for clients in Powerpoint with existing templates

SEO Responsibilities:
- Perform keyword research and write SEO tags, optimize URLs and do internal linking for client sites
- Optimize website copy for optimal organic search results
- Set up Google Analytics and Google Search Console
- Create and submit XML sitemaps
- Set up Yoast SEO and implement tags in WordPress
- Auditing and monitoring of client websites from an SEO perspective
- Perform competitor research, detect technical issues, analyze link profiles, and identify content opportunities
- Run search engine ranking reports
- Perform link building efforts

Requirements:
- Ability to use tools such as Excel, Word, PowerPoint, Facebook Business Manager, Google Ad Manager, SEMRush, Google Analytics, Google Search Console, WordPress and basic HTML
- Extensive experience in social media advertising setup and management
- Excellent command of the English language
- Strong communication skills

Please answer these questions when applying for this job:
1) How many Facebook ad campaigns have you set up and managed?

2) Please send samples of ads you ran and the results for 2 campaigns.

3) What tools do you use for keyword research and what is your process?

4) Please write a new title tag and meta description for the following webpage: ----------