Marketing & Communications (Digital and Social Media)

Job Description

Summary

Responsible for improving the company's organic search results while improving our daily Social Media Marketing, SEO campaigns and improve the visibility of our main events.
GOAL/RESULT must be to register more delegates to our events.

Event Focus

- Two major confernece/exhibition events in September and November.
- Limited time so focusing on delegates from our region
- Develop more Database

Primary Responsibilities
• Daily Posts for all above events on company's Facebook, LinkedIn, LinkedIn groups, Twitter, Yahoo Groups (Free section + member section), Twitterfeed, company blog, Youtube Channel, blogger and new Social Media to be found related to dentistry and the specifics of our events.
• Post to our current partners (associations/co-organizers), sponsors (all have social media websites) and speakers Social Media accounts (Personal Facebook accounts). They will promote with us when we get them involved.
• Posting content will be extracted from company's Mass Emails sent and main event websites. At the beginning company will provide you with exact content to post online.
• Improve posting content with original, powerful SEO content for blogs and social media
• Identify the least expensive but most powerful and profitable online advertisement placements such as Facebook and Google Ads to promote our main events.
• Create Mass Emails for Mass Advertising of our events.
• Creating simple website with powerful SEO with optimal keywords.
• Design of simple brochure, roll up banners, emails
• Report to company on analysis, areas that need to be improved, deleted and revised.
• Strategise ways to improve and track site performance.
• Utilize basic programming and web design skills to enhance SEO. (Long term: Lower Priority)
• Create advanced SEO strategies. (Long term: Lower Priority)
• Implement AD-HOC tasks given by company team in daily company activities.