SEO Specialist

You are a talented professional looking for a career, not a job.

You picture yourself within a vibrant and entrepreneurial organization where your ideas will be heard, and you have an opportunity to showcase your talents and great skills. You are motivated by goals, a self-starter, and are a hardworking individual who likes to wear multiple hats. We are a seeking a proven, driven team player who is looking to join a fast paced, high growth, energetic and a forward-thinking team.

RESPONSIBILITIES/EXPERIENCE:

The SEO Specialist is responsible for on-page and off-page seo strategy and performance analysis of the website.
The on-page optimization component of this position includes proficiently performing the following activities:
• Competitive analysis to develop/refine keyword strategy.
• Optimize current content and uncover new opportunities through keyword research.
• Regular meta tag and content optimization.
• Analysis of site architecture and opportunities for improvement.
• Learn new SEO skills and stay on top of the rapidly evolving SEO field.
The off-page component of this position includes effectively performing the following activities:
• Research websites that can aid in attracting backlinks.
• Make phone calls and email relevant websites in order to earn high-quality links.
• Track the effectiveness of the strategies.
• Develop new and execute strategies for increasing our website.
• Ensure use of only “white hat” SEO practices, which will ensure favorable rankings in SERPs.
The conversion optimization component of this position includes the following activities:
• Recommend and execute modifications to the conversion path on the site.
• Identify and execute site usability or user-experience (UX) enhancements.
• Establish and execute testing strategy to build traffic, site engagement and conversion rate.
• Weekly reporting on performance to goal.
The Social Media components of this position include the following activities:
• Develop monthly content calendar
• Social media creation/optimization (social networks, videos, forums, blogs, etc.)
• Social media monitoring
• Work closely with PPC regarding Social Network integration (FB, LinkedIn, Twitter, etc.)

WE OFFER
Competitive Salary
Professional, team-oriented environment
The necessary support to help you reach your full potential