Marketing Automation Specialist

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DESCRIPTION
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We are currently looking for an exceptional Marketing Automation Specialist to join our team.

Before you read on, I have a question.

Do you love marketing automation?

I’m talking about really enjoying the strategy and implementation of marketing automation to see the impact it has on the lives of business owners with your technical and strategic knowledge.

Know these terms?
- Lead magnet
- Sales funnel
- Membership site
- Tripwire offer
- Upsell offer
- Split testing
- Abandoned cart campaign
- Campaigns and tagging

If so, great. These are just some of the foundational terms used in marketing automation and are critical to understanding the nuances for creating marketing automation campaigns that get a result.

You see, here at Fusemate we help our customers stop feeling overwhelmed and stuck in their businesses. The thought of trying to learn marketing automation and how to implement it stresses them out. They have a mounting to-do list that never gets done and this is causing them to fall behind and their business isn't growing. This has a negative impact on their personal family life too.

That's why they come to us.

We take their marketing automation to-do list off their hands, and they feel a sense of relief that it will get done by professional marketing automation experts. I've personally seen their faces when they free up hours of their day because they are no longer doing repetitive admin tasks, manually sending emails and invoices. The system is doing it for them.

Here's why we need your help.

We’re looking for a smart, tech-savvy marketing automation specialist to join our team to help create, implement, and execute on the marketing tasks for our customers here at Fusemate.

If you want a place where you can flex your technical skills, try new ideas and have a place in a fast-growing company that's making an impact on the lives of our customers, then this could be the place for you.

Our company implements various automations for our customers and offers a strategy as they map business needs and customer requests in Ontraport.

The key role of our marketing automation specialist team is the work our specialists do to understand a customer’s business, work creatively to provide solutions to challenges, and ultimately help our customers innovate and transform their businesses using Ontraport and marketing automation.

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RESPONSIBILITIES
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- Consult with the project manager and CEO to capture their business problems and work together on how to configure Ontraport to meet and exceed expectations
- Maintain a high level of professionalism, empathy, and business acumen across multiple customers at one time, connecting, trends and themes as you go.
- Perform issue identification, communication, and resolution for moderately complex issues.
- Simultaneously prioritize for the best customer experience and while also staying keenly aware of how to drive retention across the entire customer base.

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THE ROLE
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Here’s a taste of what you’ll be doing:

- Work with the project manager to receive and deliver completed marketing automation tasks and projects for customers in Ontraport, including reviewing the task, determining if it’s the best way to complete the task request/or offer a better alternative, implement the task and document the completed task with any helpful comments for the project manager or customer
- Checking the status of contacts to make sure they are moving through campaigns successfully
- Creating the necessary documentation for customer support to effectively respond to inquiries about task requests, such as the price of products, links to order forms, etc
- Setting up landing pages using Ontraport, LeadPages and WordPress
- A/B testing of emails and landing pages
- Getting different tools and plugins to integrate and work together to implement a connected workflow, for example: Ontraport CRM, WPFusion, PilotPress, AccessAlly, payment gateways, etc
- Capturing and analyzing key metrics, including product sales, campaign engagement stats, email conversion, etc. and making data-driven recommendations
- Setting up and running the technical aspects of webinars
- Identifying and implementing ways customers can improve their Ontraport campaigns, automations, monitor membership engagement, etc
- Monitoring and maintaining company and customer conversion funnels, campaigns and automations (lead acquisition, customer onboarding, sales processing, etc.)
- Working with the CEO and team with creating the strategy for our marketing plan, which includes building our lead magnet funnels, offers, building and managing our marketing automations
- Furthering knowledge development of new software tools and plugins that might benefit our customers and our company
- Simultaneously prioritize for the best customer experience, while staying aware of how to drive retention of our customers

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OUR CORE VALUES
------------------------------------------ ---------- . Get it done.
When there's a task, to gets done. If we can do it faster than we promised the customer, we do it and use this as an opportunity to build trust with our customers. We work through tasks and not pretend or dance around any issues if there's a problem. We deal with things head on and grow as a result.

2. We figure it out.
You need to be curious and self-directed. If you're not, this role isn't for you. Some things will happen, and you'll be required to "figure it out." We don't expect the customer to figure it out for us, that's why they came to us, to figure it out for them.

3. A love for ---------- om books, videos, podcasts, articles to training events, there's an answer or new idea or method to discover. If you don't know it, Google probably does. If you can't "figure it out" yourself, that's ok, another team member has, or someone else has written about it for you. It's just a Google search away.

4. A growth mindset.
As software tools get updated and the industry moves, we are always looking to improve? What trend is coming, and how can we anticipate it? How can we innovate, iterate and improve our processes and roadmap to deliver an even better experience for our customers and the industry?

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REQUIRED SKILLS/EXPERIENCE
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- Experience using Ontraport
- Fluent in English
- Attention to detail, excellent organizational skills, and superior time management skills
- Tech savvy and have experience implementing software on an account per account basis
- Knowledge of Marketing Automation services like Ontraport and Active Campaign
- Knowledge of payment gateways and shopping carts like Stripe, Woocommerce and Authorize.net
- Experience using WordPress
- Basic knowledge of HTML, CSS (Preferable)
- Good understanding of support process and infrastructure
- Ability to take on technical challenges and working with software tools
- Ability to manage several projects and customers at one time
- Excellent instincts and ability to work collaboratively as part of a team
- Excellent communication, interpersonal skills and writing skills
- Experience understanding customer needs
- Enthusiastic about marketing automation software and related tools with demonstrated technical aptitude and experience at/for a marketing or consulting company is a plus
- Passionate about customer service and how it can transform businesses

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BENEFITS
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First, you’ll start on a trial period of up to 30 days as a contractor to see if is this a fit. If it’s not a fit (for you or the company), we’ll let you know so you don’t waste time and can find a new opportunity elsewhere.

BENEFIT #1: Enjoy having a remote job in a growing company without wasted time commuting.

BENEFIT #2: Flex time. Do you have an important health appointment you can only have during the workday? Perhaps your husband or wife calls with an emergency? No problem, let our CEO know in advance before you go and you can make up that time later as agreed.

BENEFIT #3: Performance review bonuses. Every 12 months there’ll be a performance review which will open the door to other benefits such as a pay rise or bonus.

BENEFIT #4: Have an integral role in a growing business where you’ll be welcome and encouraged to present input and ideas. You’ll also be working with the CEO on marketing initiatives.

BENEFIT #5: Travel to cool events, seminars, conferences, and other places to learn more and promote the Fusemate brand and company.

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APPLY
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To apply, please make a 3-minute video demonstrating your understanding and use of Ontraport such as strategy, campaigns, tagging and integrations.

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ABOUT FUSEMATE
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Fusemate provides technical marketing automation support to assist customers in growing their online business. With a team of passionate specialists, our mission is to help business owners save time, improve and scale their business by leveraging the power of automation.

Job Type: Starting part-time
Position is remote (20± hours per week)
Experience: two years using Ontraport (Preferred)
Certifications: Ontraport Certified, Digital Marketer Certified (Preferred)