Digital Advertising Manager (Facebook & Google Ads Expert)

DUTIES AND RESPONSIBILITIES
• Utilize Google Analytics and webmaster tools to track progress
• Create search strategies timelines, calendars, and goals
• Collaborate with social media team to align SEO strategies
• Source keywords for blogs, press releases, social status updates, and campaign needs
• Work with marketing team to implement and deploy strategy plans
• Track site performance and develop new processes to improve
• Encourage and build inbound organic search traffic
• Set up pay-per-click campaigns, ads, and other revenue performers across Facebook & IG to maximise paid traffic to Amazon or Shopify stores
• Review and update Amazon PPC Ad campaigns to optimize ACOS
• Compile and present web analytics data and unique hits to team members and senior leadership to make recommendations and improvements
• Create engaging content with optimal SEO keywords and phrases