facebook ads specialist

We are seeking an analytical digital advertising specialist to spearhead our paid acquisition efforts and ultimately build and grow our marketing initiatives to meet business goals.

This position is not for everyone. The ideal candidate has extensive experience with Facebook advertising and is strong in data analytics, and looks to stay on top of the latest trends and developments as we continue to develop our eCommerce brand through tactical marketing strategies. We are looking for a bold, data-driven individual who is not afraid of taking calculated risks to grow the business to new heights. That said, you must have a firm grasp of the bigger picture go-to-market planning, but at the same time, be able to roll up your sleeves and get involved with the detailed execution of initiatives.

Does that sound like you?

If you’ve got proven ability to handle large-scale, complex digital paid acquisition initiatives and have the interest to do so in the health and beauty space…

then we want to hear from you, right now!

Key Responsibilities:

Build, manage, and scale Facebook ad campaigns that meet or exceed designated KPIs
Strategize and manage lead acquisition strategy and create a robust traffic system/sales funnel for inbound marketing and advertising efforts

Manage media buy on various advertising channels, primarily focused on Facebook Ads, but may also include other acquisition channels

Develop and maintain a complete knowledge of (ever-changing) Facebook tools for building campaigns, audiences, conversion tracking, and other tools used to deliver results

Leverage communication platforms such as Email and Facebook Messenger to augment lead acquisition strategy
Collaborate with designers, videographers, and agencies to produce ad creatives

Run A/B split tests to optimize campaign performance and gain valuable insights about our customers’ through a data-driven approach

Analyze ad performance and demonstrate a complete understanding of all available numbers in the Facebook Ad Manager dashboard to optimize towards KPIs

Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities – with focus on ROAS

Work with the marketing team to develop conversion assets (emails, content and landing pages) to align with paid acquisition and marketing funnel strategy

What We're Looking For:

Highly analytical, data-driven individuals
Detail-oriented and organized people
Exceptional communicators
2-4 years Facebook Business Manager experience
1-3 years eCommerce advertising experience
1-3 years website analytics and conversion rate optimization (Google Analytics, A/B split testing)
Who This Is Not For:

Someone who thinkings that learning is over when school is over
Someone who is only motivated by a manager instructing him or her on what to do
Someone who does not value documentation and process when it comes to ad optimization and reporting
A Plus For:

Google Adwords/PPC experience
Familiarity with Shopify app store offerings
Automation experience (Zapier)
CRM experience (Infusionsoft, Marketo, Eloqua)

Email marketing platform experience (Mailchimp, Klaviyo)
Project management experience
Salary: Highly Competitive, DOE (we’re looking for superstars!)

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