Social Media and Email Marketing Specialist

Requirements :
· Must have a background in marketing.
· Must have copywriting skills / can create compelling, and on-brand captions, landing/web/squeeze page/email content
· With solid content, promotion, and conversion strategy
- Familiar with email marketing automation like mailchimp
· Full-time and can work during Eastern standard time

Duties :
· Handle multiple social accounts like facebook, youtube, etc
· Manage social media marketing campaigns and align content plans on scheduled promotions from the
marketing and creative team
· Create and/or curate and manage all published social media content
· Help producing on-brand simple story graphics (using Canva, Photoshop, etc)
· Engage with everyone and check mentions, comments, etc in a “social” way while cultivating new leads and conversions
· Create an overall social media monthly strategy plan to achieve monthly goals together with our
marketing team for approval with our Creative Director and CEO
· Create a daily social media content plan with TWO weeks lead time for approval with our CD and CEO
· Monitor our competitors and what’s happening in the industry in general
· Weekly update of social media ads with marketing team for approval with CD and CEO
· Monthly goal setting and generating social media KPI reports and audit
· Create email newsletters and autoresponder content in coordination with with the CD
- Schedule and publish email blasts using our automation software like mailchimp.