Social Media Manager

• Develop and implement social media brand strategies, campaigns, and plans to build brand awareness.
• Oversee day-to-day management of campaigns and ensure brand consistency.
• Maintain and grow existing social networks PRIMARILY Facebook and Instagram. Knowledge in other social media platforms such as LinkedIn, YouTube and others is a PLUS.
• Monitor social media progress using web analytic tools.
• Incorporate optimization strategies, analyze data, and research best ways to increase traffic.
• Review success of campaigns and develop ways to improve.
• Plan paid social media advertising strategies and budgets.
• Secure new media partnerships.
• Drive engagement with social media influencers.
• Resolve customer issues through social media.
• Research new media platforms, trends, and industry opportunities.
• Provide feedback from social media trends and research; relay it to the team.
• Write effective, concise copy for multiple platforms and social networks.

Social Media Manager Requirements and Qualifications
• Excellent verbal and written communication skills
• Two years of social media management experience
• Experience with social media management tools such as Buffer, Hootsuite, Sprout Social, etc
• Knowledge of Photoshop, Illustrator, and Google Analytics and other social network advertising
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Knowledge of Search Engine Optimization (SEO) best practices
• Experience with technologies and creative design across multiple platforms
• Experience identifying and creating campaigns for target audience
• Excellent analytical and time-management skills
• Strong project management skills with ability to supervise multiple projects