Digital marketing/SEM-SEO assistant

We are seeking a digital marketing SEO/SEM specialist to design and implement comprehensive strategies using digital platforms to raise the visibility of and build online communities for the company and the company’s clients.

Key responsibilities to include:
• Keyword analysis and research, account structure, and ad creation
• Establish budgets, manage bid strategy, and ensure ongoing appropriate spending
• Optimize paid and earned campaigns to maximize company and client investment
• Successfully design and utilize testing methodologies for creative, bidding, and keyword management
• Research, develop, and implement SEM (including SEO) best practices to identify new market opportunities
• Read, analyze, and interpret instructions, data, and reports
• Maintain reporting dashboard (currently use Sprout Social) and provide reports based on company’s and clients’ goals and targets
• Design and execute paid search campaign strategies and deliverables
• Create email management processes and assist with implementation
• Optimize and maintain company's and clients' websites (currently use Upgrade to see actual info)

Qualifications
• Comprehensive knowledge of the primary search engines and associated algorithms
• Experience working with Facebook, Twitter, Instagram, YouTube, and LinkedIn campaigns
• Solid project management skills with a proven track record of successfully developing projects from start to completion
• Strong communications skills to keep U.S.-based business owners continuously advised of progress