Business Development & Brand Manager

ROLES AND RESPONSIBILITIES

Social Media:
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Moderate all user-generated content in line with company policies
• Create editorial calendars and syndication schedules and ensure content is consistently posted across social media accounts
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with the owner to manage reputation, identify key players and coordinate actions

Content:
• Develop a content strategy aligned with short-term and long-term marketing targets
• Collaborate with the owner to plan and develop site content, style and layout, as needed
• Edit, proofread and improve writers’ posts as needed
• Liaise with content writers to ensure brand consistency
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users engagement metrics
• Manage content distribution to online channels and social media platforms to increase web traffic
• Ensure compliance with the law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw the audience’s attention
• Actively recruit, train, and retain blog and forum contributors as needed
• Communicate with contributors regarding content, dates, changes, etc.

E-commerce/Marketing:
• Develop, update, and modify an online marketing strategy as needed
• Create reports to track product sales, monthly sales, quarterly sales, and annual sales
• Lead development of tailored marketing campaigns
• Identify and reach out to potential affiliates & partners
• Research and formulate ways to optimize the user experience
• Maintain working knowledge of best practices in marketing
• Identify and evaluate new marketing & partnership opportunities to increase traffic and online production
• Undertake research to understand the demographic targets, search engine traffic, media buying, etc.
• Demonstrate project strategies and plans to the owner
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our website, eBay store, and social media accounts
• Deploy successful marketing campaigns upon collaboration with the owner and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels (in collaboration with owner) – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
• Produce or oversee the production of valuable and engaging content for our website, blog, and social media accounts that attract and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Oversee the marketing budget and allocate/invest funds wisely upon collaboration with the owner
• Measure and report performance of marketing campaigns, gain insight and assess against goals

Brand Management:
• Analyze how our brand is positioned in the market and crystalize targeted consumers insights
• Translate brand strategies into brand plans, brand positioning, and go-to-market strategies
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Monitor market trends, research consumer markets, and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Brainstorm new and innovative growth strategies
• Help align the company around the brand’s direction, choices, and tactics

Inventory Management:
• Create and manage product listings on multiple channels such as eBay store, Boog Sports website, Facebook, etc.
• Update and manage product listings including descriptions and images as needed
• Run sales and promotions as needed upon consultation with the owner
• Consistently and strategically incorporate inventory in social media and content postings
QUALIFICATIONS AND EDUCATION REQUIREMENTS
• Proven work experience in social media marketing or as a digital media specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO (WordPress)
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer oriented with good multitasking and organizational ability
• Fluency in English
• Post-Secondary Education or Work Experience in Communications, Marketing, Business, New Media, Public Relations, and/or E-commerce or similar related education/work experience
• Basic word processing and spreadsheet skills (Microsoft Word and Excel)

PREFERRED SKILLS
• Advanced knowledge of social media outlets including but not limited to: Facebook, Twitter, Instagram, Pinterest, and LinkedIn
• E-Commerce experience of buying and selling on eBay, selling on other e-commerce platforms, and/or selling on an independent website
• Graphic design skills and experience, whether with Adobe Photoshop or other software programs

APPLICATION REQUIREMENTS
To apply to this position, please respond with an updated resume, cover letter, and a salary history/salary requirement (in PDF format). These documents should outline any training or education, as well as experience you may have and what interests you about the position.