SEM/SMM Specialist

SEM/SMM Specialist

This person will also be responsible for executing search engine marketing/social media marketing (SEM/SMM) strategies on a monthly basis, including AdWords campaign setups, Facebook/Instagram ad campaigns, optimizations following Google / Facebook / Instagram best practices, keyword research, and more. Finally, this individual will be responsible for monitoring the effectiveness of both SEM and SMM services and analyzing the data to tell a story when reporting to ---------- M/SMM Skills Required:

Demonstrated ability to launch effective SEM campaigns on the Google AdWords platform
Demonstrated ability to launch effective ---------- campaigns on Facebook Ad Manager
Ability to research relevant keywords
Ability to analyze an ongoing campaign and implement strategies to increase performance
Ability to review landing pages and provide recommended updates to increase performance
Ability to write ad copy for text ads and provide creative direction for display ads

Candidates with certifications in Google Ads and/or Facebook Ads will are preferred.

When applying for the position, please include the word yacht in the subject line.