EMAIL MARKETING SPECIALIST

The Email Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business unit objectives. This includes ownership of the setup, maintenance, and quarterly review of reoccurring and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns

• Building email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns.
• Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
• Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns.

Knowledge, Skills, Abilities and Other Characteristics:
• Ability to troubleshoot coding problems
• Ability to write content and define new audience types
• Create newsletters and product/service offer emails that get seen and opened.
• Advanced knowledge of Microsoft Excel
• Good understanding of database concepts and segmentation
• Ability and desire to learn quickly
• Interest in email marketing
• Ability to work independently with minimal direction, while also functioning and contributing as part of a team
• Attention to details
• Ability to operate a personal computer
• Proactive, energetic personality; inquiring, investigative mind