SEO/ SEM/ Google Ads Specialist

The SEO/ SEM/ Google Ads Specialist will manage all search engine optimization and marketing activities. The selected person will be responsible on tasks related to content strategy, link building and keyword strategy to increase rankings on all major search networks, and will be able to manage them to maximize ROI.

Responsibilities include:
• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the team to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve position



Qualifications:
• Relevant experience required
• Highly motivated and creative with a strong passion for connecting with customers
• You must be detailed-oriented, highly analytical and an excellent communicator
• Familiar with website analytics tools, bid management tools, ranking factors and search engine algorithms
• Up to date with latest trends and best practices
• Willing to work on shifting schedule
• Organized and a team worker
• Can work under minimum supervision